Breed standards describe a confident, outgoing and gentle dog, affectionate with its household, and treat aggression towards people as highly undesirable. Public concern in Britain over attacks involving XL-type dogs led to the restrictions on that type now in force there.
It is compact and powerfully built, with a broad, blocky head, a medium-length muzzle, a deep, wide chest and heavy bone, though build varies between the size classes. The short coat is close, glossy and stiff to the touch; all colours and patterns are accepted except merle.
The American Bully took shape in the United States during the late twentieth century, when breeders began selecting American Pit Bull Terrier and American Staffordshire Terrier lines, reportedly with some bulldog-type crosses, for bulk and a calmer, more sociable nature rather than for working ability. Bloodlines such as Razor's Edge and Gotti became closely associated with the type. The American Bully Kennel Club was set up in the early two-thousands to register it, and the UKC later recognised it as a separate breed. Unlike the pit bull lines behind it, the breed was developed from the outset as a companion rather than a working or sporting dog.