In temperament the Picard is lively, alert and closely attached to its family, though often reserved with strangers. It is sensitive to harsh handling and can be independent-minded, traits in keeping with its herding past. Outside France, the breed reached a wider audience when Picards played the title dog in the American film Because of Winn-Dixie.
It is a lean, rustic-looking dog, slightly longer than tall, with fairly large, naturally upright ears and a tail that hangs to the hock and ends in a slight hook, often likened to a J. The coat is harsh and crisp to the touch, of moderate length, with shaggy eyebrows and a short beard; it comes in fawn or brindle shades.
The Berger Picard owes its survival largely to a small group of French enthusiasts who, after the Second World War caused a further decline, gathered the remaining dogs and rebuilt the breed. It had been shown at French dog shows since the nineteenth century, but numbers stayed small, and it remains uncommon even in its homeland. The breed was developed as a working shepherd for the farms of northern France, moving and guarding flocks and sometimes driving cattle.