In temperament it is lively, bright and affectionate with its household, playful, and quick to notice anything unusual, though often reserved with strangers. Its appearance is often compared to that of a small Samoyed, but the two are separate breeds.
It is a compact, well-proportioned spitz with a pure white, stand-off double coat, a full ruff around the neck and shoulders, and a plumed tail carried curled over the back. The skull is slightly rounded and the muzzle pointed, with small, triangular, upright ears, dark almond-shaped eyes, and black nose and lips that stand out sharply against the white. The outer coat is often said to shed dirt readily once dry.
The Japanese Spitz became widely popular in Japan in the years after the Second World War, but its standing there later fell, partly because the dogs had a reputation for persistent barking. Breeders responded by selecting for steadier, quieter animals, and the modern breed is generally regarded as less vocal than its early forebears. It reached Britain in the later twentieth century and is now placed in the Kennel Club's Utility Group. It was developed as a companion and house dog rather than for any working role.